Vendor: Krux Marketing
Tag Category: Big Data
Krux is the data decision system that helps brands, agencies and publishers increase revenue through smarter content, commerce and marketing experiences to people.
Krux is a next-gen Data Management Platform (DMP) that unifies people data from multiple screens and sources, analyzes the data to identify and understand individual preferences and expectations, and activates the data across every channel in right time and real time. Krux's complete architecture delivers on-demand data insights that are actionable and help businesses sustain a virtuous cycle of valuable customer experiences.
Read more: http://www.krux.com/next-gen-dmp/