Krux Marketing

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Krux Marketing

Vendor: Krux Marketing

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Category: Big Data

Krux is the data decision system that helps brands, agencies and publishers increase revenue through smarter content, commerce and marketing experiences to people.

Krux is a next-gen Data Management Platform (DMP) that unifies people data from multiple screens and sources, analyzes the data to identify and understand individual preferences and expectations, and activates the data across every channel in right time and real time. Krux's complete architecture delivers on-demand data insights that are actionable and help businesses sustain a virtuous cycle of valuable customer experiences.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags