Lightning Bolt (MIG)

Lightning Bolt (MIG) Logo

Lightning Bolt (MIG)

Vendor: Xaxis

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Category: Tag Management

Xaxis's universal container tag is known as the Lightning Bolt Tag. The tag below may be placed on any page on your site. You may use this same tag for conversion, retargeting, and analytics purposes on all pages on your site. This tag is also able to provide Xaxis with insights into cross-channel user attribution.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags