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Vendor: Zopim

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Category: Voice of Consumer

Lijit Networks is a wholly-owned subsidiary of Federated Media Publishing. We provide online advertising services, audience analytics and reader engagement tools to over 125,000 sites on the Independent Web - a place where online properties that are not owned and operated by large media companies or major service platforms are driven by voice and a point of view. Lijit serves as a true business partner to these publishers, helping them to grow their website, build their business, and make more money.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags