LiveEngage

LiveEngage Logo

Vendor: LivePerson

Vendor Page:
http://engage.liveperson.com

Tag Category: Lead Tracking

LivePerson has been the leading provider of chat for more than 20 years. We take pride in our constant innovation that makes us the industry leader in all desktop and mobile messaging applications.

Our product, LiveEngage®, now lets you message consumers through the channel of their choice. Whether on your website, app, or mobile web, engagements can be set up anywhere and customized however you want. Consumers can contact you or, more importantly, continue a conversation with you — starting off wherever it’s most convenient for them.

Read more: http://engage.liveperson.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.