LiveRail

LiveRail Logo

Vendor: LiveRail

Vendor Page:
http://www.liverail.com

Tag Category: Video Measurement

LiveRail, a Facebook company, is a leading publisher monetization platform for video – with more than 7 billion impressions delivered via its platform each month, setting the standard for innovative video advertising technology solutions. LiveRail provides premium publishers with the technology infrastructure to sell their video inventory smarter and safer, across all devices.

Read more: http://www.liverail.com/about/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.