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Vendor Page: https://www.lotame.com

Category: Data Management

Data should influence everything you do – from the products and content you create, to the way you shape and execute your go-to-market strategy. Lotame’s data management platform makes this vision a reality. Our SaaS platform is used by marketers, agencies and publishers around the world to make audience data meaningful and actionable.

Read more: https://www.lotame.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags