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Vendor: Marin

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Category: Ad Management

Effective online advertising requires timely analysis, but many operational barriers — merging data sets across publishers, performing analysis across campaign elements, and packaging information for executives — cause delays and lead to errors. Marin eliminates time spent in spreadsheets and enables marketers to make better decisions, faster than before.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags