Marketo Logo


Vendor: Marketo

Vendor Page:

Category: Lead Tracking

Marketo’s Analytics help you to measure and prove marketing ROI, understand your organization's true revenue potential, and optimize your marketing processes by combining sophisticated time-series analytics with Marketo’s ease of use and the flexibility of the cloud.
Our platform gives you the marketing metrics you can’t get elsewhere, on-demand, without requiring hours of spreadsheets and number crunching.

Read more:

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags