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Vendor: MediaMath

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Category: Ad Management

The MediaMath technology stack was built from the ground up as an enterprise class solution for real-time bidding, algorithmic media buying, and data management. MediaMath invented the demand side platform and continues to deliver performance for marketers with the highest QPS, lowest timeout rates, and best cookie match rates.
Our technology was built with flexibility in mind. Plug in your own UI, analytics, data management, or integrate with the best of the ecosystem already piped in to TerminalOne - no other marketing decisioning platform offers this level of customization and modularity.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags