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Vendor: Merkle

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Category: Analytics

Today’s consumers move seamlessly across digital channels – from Facebook to mobile to email to search, all in one unified experience. As marketers, we are often organized in silos and unable to align our strategies with how today’s connected consumers behave. The result: internal marketing teams competing for the same customer. Email vs. social. Search vs. display.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags