Millenial Media

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Millenial Media

Vendor: Millenial Media

Vendor Page: http://www.millennialmedia.com

Category: Data Management

Our programmatic mobile ad exchange, DSP, Data Management Platform & monetization solutions enable advertisers & publishers to deliver relevant, engaging ad experiences

Read more: http://www.millennialmedia.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags