Moat Ad Search

Moat Ad Search Logo

Moat Ad Search

Vendor: Moat

Vendor Page: http://www.moat.com

Category: Ad Management

Moat's proprietary ad search engine has become a ubiquitous tool for the display ad industry. Moat makes it easy to find what and where ads are running for the top brands and sites.

Read more: http://www.moat.com/products

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags