Mongoose Metrics

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Mongoose Metrics

Vendor: Mongoose Metrics

Vendor Page: http://www.mongoosemetrics.com

Category: Lead Tracking

Mongoose Metrics is a leader in call tracking, measurement and attribution. Founded in 2007, Mongoose Metrics captures and records offline conversions that are driven by both online and offline marketing and advertising campaigns. This completed view of marketing campaign effectiveness enables marketers to better understand—at a granular keyword level—what is driving conversions, how to evolve and improve campaign performance, and ways to reallocate budgets to maximize ROI. The company’s clients range from Fortune 500 to small and medium businesses across North America. Mongoose Metrics is located in Independence, OH.

Read more: http://www.mongoosemetrics.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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