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Vendor: NetMetrix

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Category: Analytics

The NET-Metrix AG is an independent Swiss instance for Internet usage research. We offer the most comprehensive research system to use web offerings in Switzerland and Liechtenstein. NET-Metrix provides the market with standardized and certified data. As a non-profit, independent, neutral industry organization we charge for our customers valid measurement data. Operators of Web offers to win as a comprehensive overview on the use of their sites. The advertising industry is supplied by us with the necessary data for a professional media planning.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags