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Vendor: Netmining

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Category: Behavioral Targeting

Since 2000, we have been scoring consumers to make precise advertising decisions. Our industry-first scoring engine drives all our solutions by evaluating vast pools of audience data in real-time. Not only do we measure each of your consumer’s interests and behaviors, we weigh how valuable each individual is in relation to your specific advertising goals.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags