Neustar AdAdvisor

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Neustar AdAdvisor

Vendor:

Vendor Page: https://www.neustar.biz

Category: Analytics

Neustar, Inc. is an American technology company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries, and a provider of clearinghouse and directory services to the global communications and Internet industries.

Read more: https://www.neustar.biz/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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