Oracle ATG

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Oracle ATG

Vendor:

Vendor Page: http://www.oracle.com

Category: Behavioral Targeting

Oracle ATG Web Commerce enables you to deliver a personalized online buying experience for each customer by presenting relevant content and merchandizing, personalized search, customized marketing programs, and tailored websites. Web commerce capabilities allow you to merchandise more quickly, easily, and effectively, rapidly launch commerce sites for new brands, markets, and even single-purpose campaigns, easily create and manage both simple and complex promotions, use mobile devices and social media to drive sales, and quickly expand internationally and target new countries and segments more effectively.

Read more: http://www.oracle.com/us/products/applications/atg/web-commerce/index.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags