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Vendor: Quantcast

Vendor Page: https://www.quantcast.com

Category: Analytics

Quantcast’s real-time, instantaneous map of web activity allows us to anticipate audience behaviors, tailor ad delivery to the specific journey of each and every consumer, and influence the path to conversion for total precision advertising. Relevance increases throughout the buying and selling process, to supercharge your sales performance.
Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic, geographic and lifestyle information, Quantcast Measure gives you the best understanding of your online, mobile web and mobile app audiences. Access your data on the Quantcast website or via the Measure API. Marketers and product managers can tailor efforts based on unique audience insights.

Read more: https://www.quantcast.com/advertise?jump=resources

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags