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Vendor Page: http://quantcount.com


Quantcast is a technology company, founded in 2006, that specializes in audience measurement and real-time advertising. The company offers public access to traffic and demographic data for millions of Web sites and detailed user insights to digital publishers enrolled in its Quantified Publisher Program. Their data centers process more than 800,000 transactions per second and the company states that it produces accurate audience measurement to over 100 million web destinations. As of 2013 it was said to be one of the world's top five big data processing organizations. Its headquarters is in San Francisco, with offices in New York, Chicago, London and Dublin.

Read more: http://quantcount.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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