Qubit OpenTag

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Qubit OpenTag

Vendor: Qubit

Vendor Page: http://www.qubitproducts.com

Category: Tag Management

Opentag lets you group technologies in containers and uses the ‘asynchronous deferred’ loading method. Visual elements of the page are loaded first whilst technologies are loaded behind the scenes, resulting a smoother user experience. Using containers also helps your team work outside of the development cycle by de-coupling tag management from core website tasks - this means that changes can normally be made within the hour. Watch our Opentag vs. Hotdog speed test here.

Read more: http://www.qubitproducts.com/tag-management

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags