RadiumOne

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RadiumOne

Vendor: Zopim

Vendor Page: http://www.radiumone.com

Category: Voice of Consumer

In a market exploding with data and complexity, we make digital media buying intelligent, seamless and effective, giving brands the transparency and control they need.

Read more: http://www.radiumone.com/index.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags