Rakuten Marketing

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Rakuten Marketing

Vendor: Rakuten

Vendor Page: http://marketing.rakuten.com

Category: Ad Management

We’re one of the only affiliate marketing networks to facilitate long-term, profitable partnerships between advertisers and publishers. Our network is select and global. And premium technology is our promise—making tracking, payment and reporting effortless.

Read more: http://marketing.rakuten.com/affiliate-marketing

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags