RichRelevance

RichRelevance Logo

RichRelevance

Vendor: RichRelevance

Vendor Page: http://www.richrelevance.com

Category: eCommerce

RichRelevance is the global leader in omni-channel personalization. We empower retailers and brands to deliver the best content, offers and promotions to shoppers whether they’re online, on the go, or in your store.
More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. The company was recognized as a “Best Place to Work” and “Top Workplace” in the Bay Area in 2013.

Read more: http://www.richrelevance.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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