Right Media

Right Media Logo

Right Media

Vendor: Yahoo!

Vendor Page: http://www.rightmedia.com

Category: Ad Management

In order to help advertisers reach their specific campaign objectives, Right Media offers a wide range of ad formats and the ability to run ads across PCs, smartphones and tablet computers. For publishers, we support the HTTPS protocol, which is designed to facilitate secure creative delivery.

Read more: http://www.rightmedia.com/index.php

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags