Rocket Fuel (x+1)

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Rocket Fuel (x+1)

Vendor: Rocket Fuel

Vendor Page: http://www.rocketfuel.com

Category: Analytics

Rocket Fuel (NASDAQ: FUEL) was founded in March 2008 with a vision of transforming the digital advertising industry through big data and artificial intelligence. At a time when RTB and ad exchanges were still nascent, Rocket Fuel quickly grew into the industry leader by bringing the precision and conclusiveness of science to the world of marketing to drive higher ROI.

Today, Rocket Fuel is a full Programmatic Marketing Platform designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a particular person in a particular moment of time. Our methodology, which leverages artificial intelligence (AI) and big data, is called Moment Scoring™, and it results in a much more efficient use of marketing dollars.

Read more: http://www.rocketfuel.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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