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Vendor: Rubicon Project

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Category: Ad Management

Rubicon Project is the leading technology company automating the buying and selling of advertising globally. REVV™, the industry’s largest independent technology platform is used by more than 500 of the world’s premium publishers to transact with more than 140,000 advertisers across a massive marketplace that powers more than 180 billion ad trades per month.
We work with comScore 500 publishers including Time Inc., Wall Street Journal, The Tribune Company, Virgin Media, News International, The Times of India, and Electronic Arts.
For ad buyers, we offer a single access point to premium inventory at massive scale. Reaching more than 96.7% of the entire U.S. internet audience, REVV is the largest reach (as measured by comScore) network for digital media.
Rubicon Project was founded in 2007 by ad technology veterans with a mission to automate the buying and selling of digital advertising.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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