Signal Tag

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Signal Tag

Vendor: Signal

Vendor Page: http://www.signal.co

Category: Tag Management

Formerly Known As: BrightTag

One tag does it all!
Rein in the chaos of managing tags and get your analytics and marketing programs moving. Signal Tag Management frees you from the limitations of tags so you spend less time wrangling code and more time innovating.

Read more: http://www.signal.co/products/tag/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags