Snowplow Analytics

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Snowplow Analytics

Vendor: Snowplow

Vendor Page: http://snowplowanalytics.com

Category: Analytics

The Event Analytics Platform
Every single event, from every one of your platforms, stored in your own data warehouse and available to action in real-time

Read more: http://snowplowanalytics.com/analytics/index.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags