Sojern

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Sojern

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Vendor Page: http://www.sojern.com

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Sojern is travel's leading data-driven performance marketing engine. Currently one of the fastest growing travel tech companies, Sojern works with top travel brands and independent hotels in North America, Latin America, Europe, the Middle East & Africa, and Asia-Pacific. Our headquarters are in San Francisco, with key offices in Dubai, London, New York, Omaha and Singapore.

Read more: http://www.sojern.com/

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A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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