Specific Media

Specific Media Logo

Specific Media

Vendor: Zopim

Vendor Page: http://specificmedia.com

Category: Voice of Consumer

With capabilities spanning customized video, engaging original content and decision-driving display, Specific Media offers custom solutions, connecting all digital formats to execute a smarter and more efficient marketing plan.

Read more: http://specificmedia.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags