Taboola

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Taboola

Vendor:

Vendor Page: http://www.taboola.com

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Taboola is a content marketing platform that provides a web widget to content creators on their website to offer additional links to related articles, videos, and slideshows, both from within the site and from other publishers.

Read more: http://www.taboola.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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