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Vendor: Tagman

Vendor Page: http://www.tagman.com

Category: Tag Management

Simplify tag management processes and reduce the resources and time required to add, edit, and remove tags from sites with TagMan’s Drag & Tag Library, designed for marketers to select and deploy any tag in a few clicks. With hundreds of pre-built marketing and advertising technology integrations, you can modify web analytics and launch new marketing campaigns on the fly with customisable tag templates.

Read more: http://www.tagman.com/eu/platform/tag-management/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags