Tealium IQ

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Tealium IQ

Vendor: Tealium

Vendor Page: http://tealium.com

Category: Tag Management

With an intuitive interface built for non-technical users, Tealium iQ makes it easy to add, edit, or remove any vendor tag in minutes — freeing technical resources from manual tagging and giving marketers the freedom they need. In addition, Tealium removes the bloat associated with multiple tags and immediately accelerates site performance, so visitors stay on your site and away from competitors.

Read more: http://tealium.com/products/tag-management-suite/tealium-iq/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags