TradeDoubler

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TradeDoubler

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Vendor Page: http://www.tradedoubler.com

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Tradedoubler is a performance based marketing community. We bring together advertisers, publishers, agencies and developers to share profitable connections and drive growth and revenue for their different businesses.
We are committed to leveraging the performance marketing model, whereby advertisers pay only for converting actions, to drive value for all of our customers. We deliver a range of performance based marketing objectives through our powerful performance marketing network and we are unique in making our industry-leading white label technology available as an in-house performance marketing solution.

Read more: http://www.tradedoubler.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags