Tribal Fusion

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Tribal Fusion

Vendor: Tribal Fusion

Vendor Page: http://www.tribalfusion.com

Category: Ad Management

Tribal Fusion is a global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively.
We combine our premium publisher network, advanced online ad technology and integrated audience data on a single platform to deliver audience insights, targeting and creative solutions that transform the way brands connect with their prospective customers.
Tribal Fusion is a division of Exponential Interactive, Inc., a global digital advertising company headquartered in Emeryville, California, which offers its solution to brand advertisers in 25 countries worldwide.

Read more: http://www.tribalfusion.com/tfcompany/aboutus

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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