Turn Logo


Vendor: Turn

Vendor Page: http://www.turn.com

Category: Analytics

DataMine Benefits
Custom data-driven insights that build powerful marketing strategies.
SaaS-based analytics | DataMine™ stores all your data transparently in the cloud, creating data structures and compressing it—then gives you a user-friendly interface for fast access to those burning questions.
Take action on your data | Because DataMine is integrated with the rest of the Turn Cloud Marketing Platform, you enjoy consistent response times for answering complex marketing questions from vast data sets.
Multi-dimensional data | Store and immediately query more than 200 attributes for each ad impression you serve, from geo-location to publisher attributes. Discover new insights into the performance of your ad campaigns and marketing initiatives.
Unparalleled scale | Scales to the petabytes of data generated through the marketing activities customary of Global 2000 brands.

Read more: http://www.turn.com/products/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags