ValueClick Mediaplex

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ValueClick Mediaplex

Vendor: MediaPlex

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Category: Ad Management

Mediaplex delivers an end-to-end data infrastructure built on a sound strategic foundation – one focused on both real insights and actionability. Mediaplex offers advanced software and industry-leading consultative service in three critical areas:

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags