Visual Website Optimizer

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Visual Website Optimizer

Vendor: Wingify

Vendor Page: http://visualwebsiteoptimizer.com

Category: Multivariate Testing

What is Visual Website Optimizer? It's an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales. Integrating our split testing software is dead-simple: copy-paste a code snippet in your website once and you are ready to go live! Visual Website Optimizer is also a flexible multivariate testing software (full factorial methodology) and has number of additional tools like behavioral targeting, heatmaps, usability testing, etc. With 100+ features in Visual Website Optimizer, you can be sure that all your conversion rate optimization activities are covered by our product. Thousands of enterprises and small businesses are using our A/B testing software for landing page optimization, increasing website sales and improving conversion rates.

Read more: http://visualwebsiteoptimizer.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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