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Vendor: Thomasnet

Vendor Page: http://www.thomasnetmn.com

Category: Analytics

You can't manage what you don't measure. That's why it's important to collect tangible data on how potential customers are interacting with your company's website and online presence. We'll help measure your Web strategy against your company's business objectives using metrics such as:
Quantity vs. Quality of Leads/Customers
Conversion Rates
Acquire, Engage, Convert Ratios
Cost per Sale
ThomasNet offers a variety of ways to help you gather real-time business intelligence so you can confirm you're getting the return on investment you expect from ThomasNet.
ThomasNet Measurement Solutions include:
Web Traxs. ThomasNet's free, widely used website tracking solution helps you monitor the effectiveness of your website.
Call Tracking. Call performance reporting closely monitors calls coming from ThomasNet.com users.
Internet Activity Reports. Detailed information about all your ThomasNet programs is available in easy to access and read reports.
Mirror Site Tracking. A comprehensive reporting tool that helps you understand how ThomasNet.com users interact with your website.

Read more: http://www.thomasnetmn.com/products.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags