Webtrends Analytics

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Webtrends Analytics

Vendor: Webtrends

Vendor Page: http://webtrends.com

Category: Analytics

Now that your website isn’t your only marketing channel any more, you need to re-evaluate how it fits into your overall marketing plan. Webtrends Website Measurement gives you a new perspective—and new insight. You can still track any action that’s happening on any of your domains. But a unified view of customer data allows you to see that activity in the context of all of your digital channels, for a better understanding of what’s working and what isn’t. A team of experts will help you every step of the way, including the design and management of a measurement strategy that meets your business goals.

Read more: http://webtrends.com/solutions/digital-measurement/multichannel-measurement

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags