Webtrends Optimize Setup

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Webtrends Optimize Setup

Vendor: Webtrends

Vendor Page: http://webtrends.com

Category: Multivariate Testing

Valuable customer experiences define your brand’s success online. But what defines “excellent” for your customers? Webtrends Conversion Optimization solutions combine technology and expertise to reveal what customers want, and deliver personally valuable content across any digital channel and at any point in their journey. Once you establish your brand as one that provides a personalized experience during every digital interaction, you’ll generate more customer loyalty—and more conversions.

How Is This Technology Used?: This tag allows the page to have a test run on it, but does not indicate a test is currently running.

Read more: http://webtrends.com/solutions/conversion-optimization

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags