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Vendor: Woopra

Vendor Page: https://www.woopra.com

Category: Analytics

Woopra is a real-time customer analytics service used by sales, service and marketing teams.
The platform is designed to help organizations optimize the customer life-cycle by delivering live, granular behavioral data for individual website visitors and customers. It ties this individual-level data to aggregate analytics reports for a full life-cycle view that bridges departmental gaps.

Read more: https://www.woopra.com/platform/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags