Yahoo! Web Analytics

Yahoo! Web Analytics Logo

Yahoo! Web Analytics

Vendor: Yahoo

Vendor Page: http://help.yahoo.com

Category: Analytics

Yahoo Web Analytics is a sophisticated, browser-based tracking system that can help you track and analyze visitor activity on your web-based properties. Yahoo Web Analytics infers certain characteristics about your web site visitors, where those visitors go on your web sites, what they do while there, and makes that information available to you.
http://help.yahoo.com/l/us/yahoo/ywa/

How Is This Technology Used?: Yahoo Web Analytics is a sophisticated, browser-based tracking system that can help you track and analyze visitor activity on your web-based properties. Yahoo Web Analytics infers certain characteristics about your web site visitors, where those visitors go on your web sites, what they do while there, and makes that information available to you.

Read more: http://help.yahoo.com/l/us/yahoo/ywa/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

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