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YahooAd

Vendor: Yahoo

Vendor Page: http://help.yahoo.com

Category: Ad Management

APT from Yahoo's open platform helps simplify the process of buying and selling ads and inventory online for advertisers, publishers, ad networks, and agencies of all sizes. Web Services provides programmatic access to buy and sell publishers' inventory and advertisers' ads on the Exchange.
General Information on the APT Yahoo Web Tag
http://help.yahoo.com/l/us/yahoo/ewsapt/webservices/

Read more: http://help.yahoo.com/l/us/yahoo/ewsapt/webservices/gsg/service_overviews/wsg_adtagservice.html#AdTagService

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags