All You Need to Know About Web Tags
Tag management is the process of monitoring and maintaining marketing tags integrated into digital properties. A tag management system (TMS) is a solution, usually provided by a third-party vendor, that simplifies the processes of implementing, maintaining and sunsetting the increasing number of tag implementations an organization employs.
Reclaim your time and increase the productivity of your team using Technology Governance to consistently look for data collection gaps that exist across your entire website.
10 Tag Management Soultions You Should Consider Today
Over the last five years, the growth of digital marketing technologies has increased dramatically. Marketing technology and service vendors have been racing to develop solutions that address marketers increasingly diverse business needs. Tag management systems developed out of necessity to help facilitate technology implementation and maintenance, without having to rely on IT.
Tag management systems are integrated on websites or mobile apps and are used to consolidate and control all other tag implementations. With a tag management system, organizations can easily deploy, update or remove any tag on their digital properties with the click of a button. Enterprise tag management systems can also provide customization, data governance, security and privacy controls, technical support and more.
Configuring Your Tag Management Plan
Simply put, a data layer is a central repository for the data collected by technologies deployed within an organization’s digital properties. The data layer stores types of information such as user behavior data, e-commerce transaction intelligence and mobile app usage. When the data layer is clearly defined, tag management solutions can more efficiently ensure the data is collected by the technologies, sorted into and stored in the data layer and then channeled into analytics solutions.
Learn More About Data Layer
Take control of chaotic tags—Manually governing multiple digital technology integrations across various channels can be chaotic. Tag management systems help bring order to tag strategies with ease.
Expedite marketing efforts—Through implementation, testing and maintaining, tag management systems accelerate your marketing campaign time frames by simplifying the process and circumventing IT.
Improve digital performance—Old tags can be missed during updating and cause slow loading pages that frustrate users. Tag managements systems identify these tags so they can be eradicated.
Create uniform marketing—Structuring an underlying data layer through a tag management system consolidates data collection, ensuring that marketing has a uniform pool from which to develop strategies and to validate implementations.
Prevent privacy issues—Centralizing vendor tags and data collection with a tag management system helps to manage and protect privacy compliance and data governance best practices.
The Top 5 Benefits of a Tag Management System