Thinking about a Web Analytics Audit? Consider These 5 Questions

August 16, 2018 | Clint Eagar | Blog Post

Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.

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Catch Analytics Errors Before They Happen: Proactive Data Governance

March 22, 2018 | Jake Garrett | Blog Post

Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.

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Old Radios on Wooden Shelf

Learn a Lesson in Customer Analytics from Mom and Pop

September 16, 2016 | Sun Sneed | Blog Post

This article discusses how customer analytics and high data quality can help you operate your customer-centric business just like Mom and Pop shops.

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close-up on the bottom end of a broken light bulb

Poor Data Quality Threatens Your Company’s Efficiency

September 14, 2016 | Doug Jensen | Blog Post

This article discusses how how poor data quality can decrease efficiency in your organization.

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close-up of the bottom of an iPhone

Mobile App Analytics: Big Data from Small Devices

September 8, 2016 | Sun Sneed | Blog Post

This article discusses the importance of considering the entire lifecycle of a user when creating metrics for your mobile app analytics.

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