The Top 5 Website Tagging Best Practices

August 2, 2018 | Jake Garrett | Blog Post

Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.

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Catch Analytics Errors Before They Happen: Proactive Data Governance

March 22, 2018 | Jake Garrett | Blog Post

Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.

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Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)

February 7, 2018 | Clint Eagar | Blog Post

This article discusses how poor data quality could negatively impact your ability to measure user behavior.

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10 Tips for Presenting Data

January 18, 2018 | Michele Kiss | Blog Post

This article outlines ten tips for presenting data so that stakeholders can understand and make decisions off of data in analytics reports.

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Find Money-Making Insights in Your Data

October 25, 2017 | Jack Vawdrey | Blog Post

This article discusses how companies can combine multiple data sources to unlock the entire customer story for more actionable, money-making insights.

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Building a Sustainable Analytics Infrastructure for Your Big Data Efforts

October 12, 2017 | Jack Vawdrey | Blog Post

This article discusses the importance of building sustainable analytics to gain real insights over a long period of time while efficiently using resources.

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Digital Intelligence: The Strategy for Engagement Success

October 5, 2017 | Jack Vawdrey | Blog Post

This article discusses the importance of constructing a digital intelligence architecture in your organization to delight the empowered customer.

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Web Analytics: Start with the “Why” Before the “What”

August 16, 2017 | Matthew Maddox | Blog Post

This article discusses the common pitfall or rushing into your web analytics implementation without first establishing what you hope to accomplish and why.

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Using ObservePoint’s Rules Engine for Robust Tag Validation

July 12, 2017 | Matt Thomas | Blog Post

This article discusses how to use ObservePoint’s powerful rules engine to customize tag validation across your MarTech deployment.

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A Practical Strategy for Mobile App Analytics

May 23, 2017 | Jack Vawdrey | Blog Post

This article discusses the importance of creating a meaningful mobile app analytics strategy to optimize the user experience.

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Unlocking the Data Layer: An Introduction

January 13, 2017 | Jason Call | Blog Post

This article explains the complex concept of a data layer; what it is and why it’s important to your data quality and governance practices.

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Best Practices for Personalization and the User Experience

November 1, 2016 | Jack Vawdrey | Blog Post

This article addresses the need for companies to focus on personalization.

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Mastering Adobe Analytics with Analysis Workspace

October 27, 2016 | Jack Vawdrey | Blog Post

This article discusses the value that Analysis Workspace can provide to your organization.

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Data Governance, Privacy and Regulation

October 24, 2016 | Jack Vawdrey | Blog Post

This article discusses the necessity of developing data governance practices to conform to new EU regulation surrounding data privacy.

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5 Tips to Hire the Right Data Governance Leader

September 28, 2016 | Mackenzie Knapp | Blog Post

This article goes over two tips in five discussing some of the pitfalls of hiring data governance leaders.

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Mobile App Analytics: Big Data from Small Devices

September 8, 2016 | Sun Sneed | Blog Post

This article discusses the importance of considering the entire lifecycle of a user when creating metrics for your mobile app analytics.

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5 Tips to Bulletproof Your Mobile App and Web Analytics

September 2, 2016 | Matthew Maddox | Blog Post

This articles explains 5 tips for creating a bulletproof mobile app and web analytics implementation.

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Ensuring Internal Data Quality During an Audit with Adobe Analytics

July 29, 2016 | Clint Eagar | Blog Post

Data is defined as “facts and statistics collected together for reference or analysis.” But what happens if the data you reference is skewed or inflated? With bad data come bad business decisions. Since data is used to predict, handle and enhance the interaction between a business and a consumer, there can be devastating effects caused […]

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MarTech Growth and Why You Need A Tag Management Strategy

July 8, 2016 | Adam Gilbert | Blog Post

This article explores the dynamic growth in the MarTech space and examines how a tag management solution best supports an organization’s digital marketing technology stack.

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