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Moving from a Multichannel to an Omnichannel Presence with the Right Metrics

July 19, 2017 | Jason Call | Blog Post

This article clarifies the difference between multichannel and omnichannel, and explains why the omnichannel experience is critical to marketing efforts.

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Identity Resolution Is Key to Digital Transformation

June 19, 2017 | Jack Vawdrey | Blog Post

This article discusses the role of identity resolution in making your marketing strategy more contextual and experience-driven.

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The Value of Cross-Device Analytics in a Multi-Device World

May 30, 2017 | Jack Vawdrey | Blog Post

This article introduces the topic of cross-device analytics, describing why it’s necessary to track user behavior across devices.

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