Tag Governance: Your Best Martech Investment in 2019

November 30, 2018 | Chris Baird | Blog Post

Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.

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10 Tag Management Solutions You Should Consider Today

July 11, 2018 | Jason Call | Blog Post

This article discusses various Tag Management Solutions and the leading solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.

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2018 MarTech Landscape Supergraphic

What the 2018 MarTech Landscape Means for Your Data

May 2, 2018 | Chris Baird | Blog Post

The 2018 Martech Supergraphic is out, and it’s bigger than ever. But what does that mean for your data quality? Learn how to grapple with growing martech stacks with tag monitoring.

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Tag Monitoring: Protect Your Website from Broken and Missing Tags

April 25, 2018 | Matt Thomas | Blog Post

Tag monitoring allows you to catch broken and missing tags so that you can ensure quality analytics and digital marketing data. Learn more about how to use tag monitoring tools on your website.

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2018 Digital Analytics & Data Governance Report: The Top 7 Insights

April 18, 2018 | Jack Vawdrey | Blog Post

Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.

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5 Steps to a Powerhouse Website Tagging Strategy

April 4, 2018 | Matthew Maddox | Blog Post

One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.

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Catch Analytics Errors Before They Happen: Proactive Data Governance

March 22, 2018 | Jake Garrett | Blog Post

Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.

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Tag Auditing Tools: What They Are and Why You Need One

February 28, 2018 | Jason Call | Blog Post

Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.

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What Is ObservePoint?

February 13, 2018 | Jack Vawdrey | Blog Post

ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question “What is ObservePoint?” as well as others.

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3 Reasons (and Ways) to Celebrate Data Privacy Day

January 24, 2018 | Jack Vawdrey | Blog Post

This article discusses the reasons why you should celebrate Data Privacy Day and data privacy in general, as well as ways to participate in the festivities.

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Tag Auditing: Your Best Marketing Investment in 2018

January 4, 2018 | Chris Baird | Blog Post

This article discusses why tag auditing is the best investment marketers can make in 2018, helping them overcome challenges facing their data and decisions.

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What GDPR Experts Are Saying About Compliance

December 14, 2017 | Jack Vawdrey | Blog Post

This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.

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Data Governance Automation in 2018: Think Global, Act Local

October 31, 2017 | Eric Dumain | Blog Post

This article discusses how a growing technology landscape creates issues in data governance, and introduces how automation can alleviate those challenges.

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Find Money-Making Insights in Your Data

October 25, 2017 | Jack Vawdrey | Blog Post

This article discusses how companies can combine multiple data sources to unlock the entire customer story for more actionable, money-making insights.

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Preparing Your Analytics for a Stress-Free Black Friday & Cyber Monday

October 12, 2017 | Matthew Maddox | Blog Post

This article discusses 10 steps to get your house in order when preparing your analytics for the influx of shopper traffic during the holiday season.

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Data Protection Compliance [Recap]

September 22, 2017 | Jack Vawdrey | Blog Post

This article summarizes a presentation by Clint Eagar and Ted Sfikas, talking about the need to prepare for GDPR and some of the main ways to do so.

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Tag Auditing Best Practices for High-Quality Analytics Data

September 22, 2017 | Matthew Maddox | Blog Post

Tag audits give greater visibility into the performance of your marketing and analytics tags. Apply these tag auditing best practices to your own website.

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Automate Your Development Workflow with the ObservePoint API

September 21, 2017 | Jack Vawdrey | Blog Post

This article discusses some key points into getting buy-in from data governance stakeholders to integrate the ObservePoint API to automate their processes.

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GDPR Compliance: Tactical Steps for Companies to Prepare

August 25, 2017 | Jack Vawdrey | Blog Post

This article discusses how companies can achieve GDPR compliance through five tactical steps to update your data governance practices.

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Using ObservePoint’s Rules Engine for Robust Tag Validation

July 12, 2017 | Matt Thomas | Blog Post

This article discusses how to use ObservePoint’s powerful rules engine to customize tag validation across your MarTech deployment.

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Choose Your TMS (2 of 3): Tealium iQ Tag Management

December 16, 2016 | Clint Eagar | Blog Post

This article discusses Tealium iQ Management as a TMS solution.

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Choose Your TMS (1 of 3): Adobe Dynamic Tag Management

December 14, 2016 | Clint Eagar | Blog Post

This article discusses Adobe DTM as a tag management solution.

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Our Investors Love Data Governance, $19M Worth

December 12, 2016 | Chris Baird | Blog Post

High-quality, actionable data fuels effective decision-making. Bad data, on the other hand, results in misinformed business strategy with dangerous repercussions.

That’s why investors like us.

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How to Sell Your Boss On a Digital Data Layer

October 31, 2016 | Kara Frazier | Blog Post

This article explains what a data layer is, why it is necessary and how to convince your boss that your organization needs one.

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Debugging Code, People and Habits: Tips for Better Data Quality Management

October 26, 2016 | Kara Frazier | Blog Post

This article explains the need for developing processes to debug analytics implementations.

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Data Governance, Privacy and Regulation

October 24, 2016 | Jack Vawdrey | Blog Post

This article discusses the necessity of developing data governance practices to conform to new EU regulation surrounding data privacy.

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5 Tips to Hire the Right Data Governance Leader

September 28, 2016 | Mackenzie Knapp | Blog Post

This article goes over two tips in five discussing some of the pitfalls of hiring data governance leaders.

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What’s Wrong with Your Solution Design Webinar

September 23, 2016 | Chris Baird | Blog Post

Is your solution design reference up-to-date? Is it reliable? Has it even been created? Check out this upcoming webinar to fill the holes in your data governance documentation.

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7 Steps to Set Up Your Web Analytics Solution Design

August 24, 2016 | Jason Call | Blog Post

This article walks through the steps of how to create a solution design for a more effective data governance program in your web analytics implementation.

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Data Governance Councils: The Web Analytics Governing Body

August 19, 2016 | Jason Call | Blog Post

This article explains the importance of creating a data governance council and how it can ensure you get the most out of your web analytics implementation.

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