ObservePoint Blog

Data Governance

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10 Tag Management Solutions You Should Consider Today

This article discusses various Tag Management Solutions and the leading solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.

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What the 2018 MarTech Landscape Means for Your Data

The 2018 Martech Supergraphic is out, and it’s bigger than ever. But what does that mean for your data quality? Learn how to grapple with growing martech stacks with tag monitoring.

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Tag Monitoring: Protect Your Website from Broken and Missing Tags

Tag monitoring allows you to catch broken and missing tags so that you can ensure quality analytics and digital marketing data. Learn more about how to use tag monitoring tools on your website.

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2018 Digital Analytics & Data Governance Report: The Top 7 Insights

Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.

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5 Steps to a Powerhouse Website Tagging Strategy

One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.

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Catch Analytics Errors Before They Happen: Proactive Data Governance

Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.

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Tag Auditing Tools: What They Are and Why You Need One

Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.

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3 Reasons (and Ways) to Celebrate Data Privacy Day

This article discusses the reasons why you should celebrate Data Privacy Day and data privacy in general, as well as ways to participate in the festivities.

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What GDPR Experts Are Saying About Compliance

This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.

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Data Governance Automation in 2018: Think Global, Act Local

This article discusses how a growing technology landscape creates issues in data governance, and introduces how automation can alleviate those challenges.

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Find Money-Making Insights in Your Data

This article discusses how companies can combine multiple data sources to unlock the entire customer story for more actionable, money-making insights.

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Preparing Your Analytics for a Stress-Free Black Friday & Cyber Monday

This article discusses 10 steps to get your house in order when preparing your analytics for the influx of shopper traffic during the holiday season.

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Data Protection Compliance [Recap]

This article summarizes a presentation by Clint Eagar and Ted Sfikas, talking about the need to prepare for GDPR and some of the main ways to do so.

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Tag Auditing Best Practices for High-Quality Analytics Data

Tag audits give greater visibility into the performance of your marketing and analytics tags. Apply these tag auditing best practices to your own website.

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Automate Your Development Workflow with the ObservePoint API

This article discusses some key points into getting buy-in from data governance stakeholders to integrate the ObservePoint API to automate their processes.

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GDPR Compliance: Tactical Steps for Companies to Prepare

This article discusses how companies can achieve GDPR compliance through five tactical steps to update your data governance practices.

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Using ObservePoint’s Rules Engine for Robust Tag Validation

This article discusses how to use ObservePoint’s powerful rules engine to customize tag validation across your MarTech deployment.

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Choose Your TMS (2 of 3): Tealium iQ Tag Management

This article discusses Tealium iQ Management as a TMS solution.

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Choose Your TMS (1 of 3): Adobe Dynamic Tag Management

This article discusses Adobe DTM as a tag management solution.

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Our Investors Love Data Governance, $19M Worth

High-quality, actionable data fuels effective decision-making. Bad data, on the other hand, results in misinformed business strategy with dangerous repercussions.

That’s why investors like us.

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How to Sell Your Boss On a Digital Data Layer

This article explains what a data layer is, why it is necessary and how to convince your boss that your organization needs one.

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Debugging Code, People and Habits: Tips for Better Data Quality Management

This article explains the need for developing processes to debug analytics implementations.

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Data Governance, Privacy and Regulation

This article discusses the necessity of developing data governance practices to conform to new EU regulation surrounding data privacy.

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5 Tips to Hire the Right Data Governance Leader

This article goes over two tips in five discussing some of the pitfalls of hiring data governance leaders.

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What’s Wrong with Your Solution Design Webinar

Is your solution design reference up-to-date? Is it reliable? Has it even been created? Check out this upcoming webinar to fill the holes in your data governance documentation.

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7 Steps to Set Up Your Web Analytics Solution Design

This article walks through the steps of how to create a solution design for a more effective data governance program in your web analytics implementation.

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Data Governance Councils: The Web Analytics Governing Body

This article explains the importance of creating a data governance council and how it can ensure you get the most out of your web analytics implementation.

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