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Data Layer, Meet Data Layer Validation

February 15, 2017 | Dan Reno | Blog Post

This article discusses how to validate your data layer in the ObservePoint platform.

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3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack

February 10, 2017 | Jason Call | Blog Post

This article discusses how implementing a data layer can boost your tag management strategy and strengthen your MarTech stack.

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3 Ways a Data Layer Enhances the Customer Experience

January 26, 2017 | Jason Call | Blog Post

This article outlines three benefits to your customer when you implement a data layer.

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Deciding on Data Layer Structure and Variable Naming Conventions

January 23, 2017 | Jason Call | Blog Post

This article discusses some of the basics of data layer naming conventions and structure.

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Unlocking the Data Layer: An Introduction

January 13, 2017 | Jason Call | Blog Post

This article explains the complex concept of a data layer; what it is and why it’s important to your data quality and governance practices.

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close-up of a hand holding up 3D Graphs on iPhone

How to Sell Your Boss On a Digital Data Layer

October 31, 2016 | Kara Frazier | Blog Post

This article explains what a data layer is, why it is necessary and how to convince your boss that your organization needs one.

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Product Update – Data Layer Support

August 6, 2015 | Dan Reno | Blog Post

This article explains what a data layer is and how it affects web analytics. Learn the steps involved with setting up a data layer and the role it plays in reporting.

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